Full Job Description
Digital Content Strategist
Company: Tesla
Location: Lambertville City, New Jersey
Are you passionate about crafting compelling narratives that captivate audiences? Do you have a knack for leveraging data-driven insights to shape dynamic content strategies? Tesla, a global leader in sustainable energy and cutting-edge technology, is seeking a Digital Content Strategist to join our vibrant team in Lambertville City, New Jersey. This is a unique opportunity to play a pivotal role in articulating Tesla's mission and vision through innovative digital platforms, contributing to our drive toward a more sustainable future.
About Tesla
Founded in 2003, Tesla is a pioneering company dedicated to accelerating the world's transition to sustainable energy. With groundbreaking advancements in electric vehicles, solar products, and energy storage solutions, we have established ourselves as a household name synonymous with innovation and sustainability. Our mission is to not just change how we drive, but how we think about sustainable power.
Your Role
As a Digital Content Strategist, you will be instrumental in developing and implementing content strategies that resonate with our diverse audience. Collaborating with a multidisciplinary team, you will strategize, create, and optimize engaging content across various digital platforms. This role requires a creative mindset coupled with a solid understanding of analytics and SEO optimization to enhance Tesla's online presence.
Key Responsibilities
- Develop and execute comprehensive content strategies that align with Tesla's brand objectives and values.
- Conduct thorough audience research to understand and identify key demographics and their needs.
- Produce high-quality, engaging written content, including blog posts, articles, social media updates, and web content.
- Collaborate with design, marketing, and product teams to create visually compelling and informative content.
- Utilize SEO best practices to ensure that all content is optimized for search engines to increase organic traffic.
- Analyze performance metrics and adjust strategies based on empirical data and audience engagement results.
- Stay updated on industry trends and continuously incorporate innovative content formats (videos, infographics, podcasts) to enhance user engagement.
- Create and manage content calendars, ensuring timely delivery of all content pieces.
- Review and edit content produced by other team members, ensuring consistency in brand voice and quality.
- Develop partnerships with external content creators, influencers, and other stakeholders to amplify reach and engagement.
Qualifications
- Bachelor's degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years experience in content strategy, digital marketing, or a similar role.
- Proven experience in a digital content creation environment, with a robust portfolio showcasing diverse content types.
- Strong understanding of SEO principles, analytics tools (Google Analytics, SEMrush), and content management systems (CMS).
- Exceptional writing and editing skills with a keen eye for detail and the ability to convey complex ideas in an engaging manner.
- Creative mindset with the ability to think outside the box and propose innovative solutions.
- Excellent project management skills and the ability to manage multiple projects simultaneously.
- Strong interpersonal and collaborative skills, with the ability to work effectively in a team-oriented environment.
What We Offer
Tesla offers a competitive salary and benefits package, including health insurance, retirement plans, and employee discounts. You will be joining a forward-thinking, inclusive team committed to driving positive change in the technology and sustainability sectors.
Why Lambertville City?
Nestled along the Delaware River, Lambertville City is known for its rich history, vibrant arts scene, and beautiful outdoor spaces. With quaint shops, delicious eateries, and numerous cultural events, it offers a perfect blend of urban convenience and small-town charm. Our employees enjoy a work-life balance that promotes both professional growth and personal fulfillment.
Join Us at Tesla!
If you are eager to contribute your skills to a rapidly growing company that values innovation and creativity, we invite you to apply for the position of Digital Content Strategist. Together, we can inspire change and empower communities to embrace sustainable energy solutions.
Take this opportunity to drive your career forward with Tesla in Lambertville City, New Jersey! We look forward to seeing how you can make a difference.
How to Apply
Please submit your resume, cover letter, and portfolio demonstrating your content strategy capabilities. We appreciate your interest in joining Tesla and look forward to reviewing your application.